Overcoming Your Monetary Crisis

One of my favorite rituals is to sit outside of Starbucks with my iced coffee in hand and mentally prepare for my workout. On Saturday I was doing just that when I over heard the conversation at the table next to me. The two young men at the next table over clearly worked at a fitness center. What caught my attention though was when one of the guys said to the other… “It’s because of the economy that we’re facing this crisis” The conversation went on to the topic of rent, then how people can’t afford training like they used to, and then how the gym is empty and no one is working out these days. Thankfully I was out of coffee by this point and was ready to leave so I didn’t have feel their negative energy any longer. Listen, I’ll be the first to tell you that the economy is not what it used to be. But neither is fashion. You don’t see people walking around with knee high socks or top hats these days. Things change. This is the NEW economy, and the folks who complain about it the most are usually the ones who were struggling in the “good old days” of the economy. While those two guys were complaining about the economy and what wasn’t working in their business, two Fit Body Boot Camps (fitness classes) and another gym opened in their neighborhood and those businesses are doing just fine. Yes the economy changed. But money didn’t just go away. In fact, like my buddy Frank Kern says: the money just moved hands… it’...

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