Three Little-Known Ways to Make People Like You

Dear Mark, While I probably don’t know you personally, chances are you’re a likable person. (I’ve found most copywriters are.) This, of course, is a very good thing. According to Richard Wiseman in his book 59 Seconds: Change Your Life in Under a Minute, likable people are 50 percent less likely to get divorced. Plus, they are likely to be healthier. Doctors tend to urge people they like to come in for regular visits. For freelance writers, the more likeable you are, not only are you more likely to be hired for a new job, but also the better chance you have of your client referring you to their friends and business associates. So how do people become likeable anyway? It may surprise you, but it does take some conscious effort to be likeable. Dale Carnegie says one way is to express a genuine interest in others. He says you’ll win more friends in two months this way than in two years of trying to make others interested in you. You can increase your likability by complimenting others, demonstrating modesty, and being generous with your time, resources, and skills. They all work. But there are three less common ways to be more likeable that I’d like to share, borrowed from 59 Seconds: Change Your Life in Under a Minute: 1, Ask a small favor – Founding father Benjamin Franklin wanted to gain the cooperation of a difficult and apathetic Pennsylvania state legislature member. Rather than “bowing and scraping” to the man, Franklin decided to go a different route. Franklin was aware that the man was in possession of a...

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